Up to 90% of the meaning of all communication comes from information other than words.
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Professional Presence is a multimedia presentation created by Professor Corinne Cooper, focusing on the 90% of communication that comes from information other than words. Professional Presence divides the realm of communication into these segments:

Voice is the most powerful element of communication. A polished voice is an influential communication tool. If you don't know how your voice sounds to others, it's time to listen. Professor Cooper illustrates the qualities and functions of voice through the use of audio and video tapes. Learn simple techniques to improve voice tone, timbre, and volume.

Language selection is important. Careless use of language can obscure your meaning, or cause the listener to "turn off" your message. Jargon may impress or confuse your audience. Find out how language can undermine your authority, and how "uh" and "y'know" create static in the lines of communication.

Expression is the language of the face. It is the component of communication that we are most aware of observing. As a result, expression is the most easily understood form of nonverbal communication. Children learn to understand facial expression before they can speak. Yet we often forget that we are being observed, and many expressions are unconscious. Learn to become aware of, and control, your facial expression. And find out how law enforcement is using expression as the new polygraph.

Gestures can reinforce or obscure your intended meaning. Learn to observe your own gestures for the impact they have on others. Discover the importance of unconscious gesture, and what it may be revealing about you. Photographs and video tapes illustrate the impact of gestures--both conscious and unconscious.

Posture gives observers clues about your attitude and energy from the moment that you walk into a room. Where you place your arms, how you hold your shoulders--every nuance affects your impact. Learn to control communication through audience participation in posture exercises.

Proxemics is the study of people in their space, particularly in relation to others. Where we sit and stand in relation to others speaks volumes about our intentions. Gender and cultural differences influence where and how closely you should sit and stand. Learn to structure and use your space more effectively.

Everything in your environment affects your professional impact. From the surface of your desk to the arrangement of your furniture, you can dramatically alter the impact of your professional efforts. Even the color of your office affects how others perceive you. Learn what industrial design can teach professionals about communication.

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