Brands developed to help buyers identify which guilds produced goods for sale in medieval markets.
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Case Study

Client: The ABA GP|Solo Division
Services Provided: A Comprehensive Brand for print products

The ABA GP|Solo Division used several design elements, but not consistently, and not on every product.

We worked with staff to create and deploy a publication brand based upon design templates, logo elements, and a more consistent color palette.

Brand: Prior to our work, GP|Solo Division books did not have any identifiable brand: After we implemented the publication brand, the Division used more consistent design elements:
  GP|Solo Before GP|Solo After
For series publications, we implemented strict sub-brands:
How To Series
Survival Series
Letters Series
Portable Series Portable UCC Series
Portable UCC Series Portable UCC Series

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