To maintain the humility of the brand, we avoided black, and selected a two-color palette in brown and green, to embody both land and growth. We encouraged the client to use brown in his printed text as well. With the proliferation of color printers, it’s easy to get away from black text entirely. It works well as long as the color is dark and easily readable. The selected dark brown works well as text on a white background.
We chose a duplex cardstock of khaki and white for the business cards, repeating these colors with khaki envelopes and white letterhead. We built a custom portfolio from the cardstock with a khaki exterior and white interior, held together with a brown elastic band.