The firm wanted a brochure that could be updated and customized for each potential client,
so we recommended a CD that could include attorney bios, information about relevant cases,
articles, and even briefs on topics of interest. We also programmed the firm’s flash to open the
CD, before taking clients to the text files. The CD included the logo and the phrase (from the
flash) “Shouldn’t your law firm be just right for you?”
To professionalize the presentation, we created a custom die-cut CD case with the stacked logo
on the cover, and the horizontal logo on the back, again moving from problem to solution. An
8-page brochure was designed as a CD insert. The cover shows the open hole. On the first
page, the hole is enormous, but it becomes smaller as the reader moves through the brochure,
until the problem is resolved on the back cover: the peg becomes a doorbell, accompanied by
the text, “Give us a buzz.”
The text of the brochure reiterated the key messages of the communication plan:
- The firm’s deep specialization permitted it to address and resolve client problems
cost-effectively, quickly, and successfully.
- The firm’s lawyers did not take themselves too seriously and enjoyed their work.